Migrate without breaking what exists
Web journeys had to evolve without losing SEO visibility, accessibility, or user coherence.
Experience summary
Before the recent engagements presented by LRJI, Mohammed Hamdoune worked on retail, industry and frontend-platform digital products with migration, web quality and coordination concerns.
This page groups reusable strengths: frontend architecture, React migration, component libraries, Storybook, SEO, accessibility, performance and distributed technical leadership.
Context
These engagements are not the core of LRJI's current positioning, but they explain part of the product lens: useful architecture must also translate into interface quality and the ability of teams to ship.
Web journeys had to evolve without losing SEO visibility, accessibility, or user coherence.
Interfaces needed shared and documented components, not only pages delivered case by case.
Delivery standards had to work across distributed teams, several stakeholders, and product constraints.
Contributions
These experiences remain useful for LRJI because they connect architecture, delivery and user experience.
Frontend migrations were treated as product trajectories, not only framework changes.
Storybook made components more visible, reusable, and discussable between product, design and development.
SEO, accessibility and performance were treated as product constraints, not late optimizations.
Coordinating distributed teams reinforced communication, standards and ownership practices.
Delivery
The work combined implementation, review, standards, coordination, and team support in contexts where several countries or business functions could be involved.
Structure, components, documentation and conventions were used to reduce divergence.
Tradeoffs accounted for user experience, SEO, accessibility and maintainability.
Technical management of a multi-country team required more explicit decisions.
Impact
It complements the architecture/backend positioning with concrete understanding of frontend products and delivery visible to users.
Stack
These topics are not all central to LRJI's current offer, but they strengthen the product and frontend reading.
Lesson
When components, performance, accessibility or SEO are treated too late, the product pays debt users can see.